RALEIGH, N.C. (8/17/12)--The North Carolina Credit Union League (NCCUL) has added a section to its revamped website to spotlight the ways in which state credit unions remain true to their original mission.
"People Not Profit" features the state's credit union members sharing stories about how their credit unions have helped them. The segments include video clips and written testimonials.
The section also shares programs credit unions have developed to help members and their community and volunteer efforts.
The videos also are featured on YouTube.
"The ultimate goal of People Not Profit is to collect and share these stories so that more credit union members and consumers discover the power of the credit union story," said Jeff Hardin, NCCUL's director of communications, on the league's Weekly Conversation newsletter (Aug. 9). "As cooperative organizations, credit unions are different from banks and other financial service providers. Illuminating those differences through the words and experiences of everyday people can only help to connect more people to credit unions."
Hardin travels to credit unions statewide to meet with and videotape members as they tell their stories. "While we work with credit unions to recruit members who are willing to share their stories, the video shoots are not rehearsed at all," Hardin said. "I just turn on the camera and ask people how their credit union has helped them."
To view the videos, use the link.