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CU System
Not marketing to Hispanics Better check population stats
MADISON, Wis. (10/28/08)--Still haven't begun outreach efforts to attract Hispanics in your area to your credit union? These statistics might make you change your mind. Fertility has surpassed immigration as the driving factor in the Hispanic population growth in the U.S., according to a Pew Hispanic Center report released on Thursday. The center analyzed the Census Bureau's 2007 county population estimates, as well as the 1900 and 2000 county population tallies from the Decennial Censuses, it said (LoneStar Leaguer Oct. 27). The Hispanic population has increased by 10.2 million since 2000, with six million the result of births in the U.S. That outnumbers the 4.2 million growth due to immigration, says the center. Although Hispanic population increased during the 1990s, that population's growth accounted for less than 40% of the nation's total population increase. That trend is now reversed. As of mid-2007, Hispanics accounted for 15.1% of the total U.S. population. Although the dispersion of Hispanics in the most recent counts has been skewed more to counties in the West and Northeast, the South accounted for a greater share of overall Hispanic population growth than any other region in the new century, says Pew. Hispanic population growth is also concentrating in metropolitan areas. Credit unions interested in serving Hispanics have resources available to them from the Credit Union National Association. Use the resource link to find out more.


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