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CU System
Ohio League Launches Social Media Campaign To Connect Youth With CUs
COLUMBUS, Ohio (6/17/13)--The Ohio Credit Union League has begun a new social media initiative aimed at bringing credit-union community values to the attention of young consumers.

"There is a disconnect between the next generation of consumers and credit unions," said league Director of Media and Public Relations, Patrick Harris. "Gen-Y and Millenials are itching to get involved, make a difference in their communities, and belong to something. We want to show them there is a movement ready to embrace them."

Your Best Financial Friend, or "Your BFF," looks to connect the community-involvement and sense-of-belonging desires of 18-30 year-old consumers with the philosophical mission of credit unions. The campaign will feature the tagline, "Your BFF would never steer you wrong, and neither should your financial institution."

The Your BFF team strives to create awareness about the social impact of credit unions through three social channels:

  • Facebook: www.Facebook.com/YourBestFinancialFriend will serve as the Your BFF command center, with links to videos of Ohio credit unions serving their communities through charitable events, financial education, reality fairs and seminars. The Facebook page will also share insight into smart financial decisions tailored to a younger audience.   
  • Twitter: @YourBFFs is the real-time hub of activity as the Your BFF team travels statewide, tweeting live updates at credit union events, and upcoming events and important news and updates from the Facebook page.
  • Contests and Events: Your BFF aims to not only push information out to its target audience, but to create interaction. In 2013, Your BFF will challenge its followers to generate a logo and suggest ideas for the "BFF Gift," a one-day statewide charitable event. Also, Your BFF will showcase credit unions in action during a reality-day event at the Ohio Statehouse.
The league is looking to its member credit unions to keep them up to date on events throughout the state. As events occur, the Your BFF team will capture examples of philosophy in action.

"Your BFF is social media in its purest and simplest form," said Stewart. "We are not big budget, but we are full of passion. It is our intention to make sure younger Ohioans see the difference credit unions make in the lives of their members and communities, and help them choose credit unions as their financial partner."

By year-end, Your BFF hopes to garner 1,000 "likes" on the campaign's Facebook page and 500 followers on Twitter.
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