Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
One Way To Reach Youth: Tailgate Parties
TOPEKA, Kan. (9/24/13)--Educational CU, Topeka, Kan., is connecting with local Millennials by
Click to view larger image Educational CU, Topeka, Kan., is connecting with local Millennials by traveling to area high schools and throwing free tailgate parties during the football season. Here a local high school student helps a classmate dye her hair.
traveling to area high schools and throwing free tailgate parties during the football season.
 
In a partnership with MVP magazine, WIBW radio, and Pepsi, ECU is throwing parties that includes, hot dogs, Pepsi products, snow cones, cotton candy and T-shirts.
 
The event also features face painting, a photo booth an inflatable obstacle course, and tailgating games for the students, their families and administration before their football game.
 
"The tailgate parties are a fun way for the students to get ready for the football game, and a way to promote school spirit," said Dan Wiggs, Educational CU marketing manager.
 
Click to view larger image Kansas high school students show their school spirit during an Educational CU tailgate party. (Photos provided by Educational CU)
Millennials, also known as Generation Y, represent an opportunity for growth for credit unions.

Roughly 86 million consumers strong, the group is 7% larger than the baby-boom generation, and accounts for about 27% of the U.S. population, according to the MetLife Mature Market Institute (Barron's April 29).

Millennials account for 21% total U.S. consumer spending, according to Christine Barton, a partner at the Boston Consulting Group.


RSS print
News Now LiveWire
Large CU stress testing on the agenda for the April @theNCUA open meeting http://t.co/2TUcnmCmPi
5 hours ago
#FinancialLiteracyMonth Test your college financial aid knowledge @nasfaa http://t.co/xgrDmHaw8W
14 hours ago
Join @theNCUA #NCUAchat with @KenWortheyJr on April 23 from 11am to 12pm EST http://t.co/TnNmfFh4Nl #FinancialLiteracyMonth
15 hours ago
Maine's patent troll bill has become law. Read more in Monday in @NewsNowLiveWire
18 hours ago
Wash. DFI discusses serving legal marijuana businesses with @NWCUA http://t.co/3kw79HJUYF
18 hours ago