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One Way To Reach Youth: Tailgate Parties
TOPEKA, Kan. (9/24/13)--Educational CU, Topeka, Kan., is connecting with local Millennials by
Click to view larger image Educational CU, Topeka, Kan., is connecting with local Millennials by traveling to area high schools and throwing free tailgate parties during the football season. Here a local high school student helps a classmate dye her hair.
traveling to area high schools and throwing free tailgate parties during the football season.
 
In a partnership with MVP magazine, WIBW radio, and Pepsi, ECU is throwing parties that includes, hot dogs, Pepsi products, snow cones, cotton candy and T-shirts.
 
The event also features face painting, a photo booth an inflatable obstacle course, and tailgating games for the students, their families and administration before their football game.
 
"The tailgate parties are a fun way for the students to get ready for the football game, and a way to promote school spirit," said Dan Wiggs, Educational CU marketing manager.
 
Click to view larger image Kansas high school students show their school spirit during an Educational CU tailgate party. (Photos provided by Educational CU)
Millennials, also known as Generation Y, represent an opportunity for growth for credit unions.

Roughly 86 million consumers strong, the group is 7% larger than the baby-boom generation, and accounts for about 27% of the U.S. population, according to the MetLife Mature Market Institute (Barron's April 29).

Millennials account for 21% total U.S. consumer spending, according to Christine Barton, a partner at the Boston Consulting Group.


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