Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
PCUA Meeting Speaker: To Reach Young, Serve Parents First
HARRISBURG, Pa. (5/20/13)--To reach America's youth, credit unions should first serve their parents because children are highly influenced by their parents' recommendations, keynote speaker Mark Arnold told the opening session Thursday at the Pennsylvania Credit Union Association's 2013 Annual Convention and Expo.

Arnold, of On the Mark Strategies, presented 10 images of what future members will look like and challenged credit unions to find their own niche (Life is a Highway April 17). Credit unions are in a time of convergence between "bricks and clicks," when members value branches while also migrating using electronic/mobile services, he said.

Credit unions should train their frontline staff to ensure that members of all ages are served effectively, Arnold advised.

After the general session, Arnold conducted a special session for volunteers on how to run effective board meetings.

The exposition included 70 exhibitors offering products and services for credit unions.


RSS





print
News Now LiveWire
Final field-of-membership rule tops April 30 NCUA agenda http://t.co/gFIhRhUCts
1 day ago
.@CUNA's @Nussle speaks to @VonnieQuinn about #StoptheDataBreaches and reg. relief. http://t.co/TMTubG9Afk
1 day ago
RT @NCUFoundation: .The Foundation's @hylandhighway with @NatlJumpStart President/CEO Laura Levine at #FLHillDay2015 today: http://t.co/ep5…
1 day ago
Seriously underwater homes rise, new-home sales tumble News Now: http://t.co/2LzWTkqnES
1 day ago
#NewsNow Cornerstone Foundation awards $71K in grants http://t.co/Y6D8K9rwWv
1 day ago