HARRISBURG, Pa. (12/14/11)--The Pennsylvania Credit Union Association (PCUA) is introducing a pilot program through its subsidiary, Pacul Services Inc., to help credit unions reach their goals with their marketing efforts.
The pilot program--Credit Union Marketing Services--is a fee-based marketing consulting service developed to help western Pennsylvania credit unions implement and track marketing strategies--including planning, advertising, public relations, media strategies and budgeting (Life is a Highway Dec. 13).
The program is customized for each credit union and begins with a marketing plan that includes specific goals and objectives based on the credit union's strategic plan.
Sandi Carangi has been named director of Credit Union Marketing Services, and will provide customized marketing solutions for credit unions.
Marketing consulting services "helps credit unions that don't employ someone dedicated to working on marketing, or it can help free up existing staff time to work on specific marketing projects," said Corinne Sherman, PCUA vice president of fee services.
Several Pennsylvania credit unions have signed up for the pilot program, PCUA said.