Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
PCUA introduces new marketing services
HARRISBURG, Pa. (12/14/11)--The Pennsylvania Credit Union Association (PCUA) is introducing a pilot program through its subsidiary, Pacul Services Inc., to help credit unions reach their goals with their marketing efforts.

The pilot program--Credit Union Marketing Services--is a fee-based marketing consulting service developed to help western Pennsylvania credit unions implement and track marketing strategies--including planning, advertising, public relations, media strategies and budgeting (Life is a Highway Dec. 13).

The program is customized for each credit union and begins with a marketing plan that includes specific goals and objectives based on the credit union's strategic plan.

Sandi Carangi has been named director of Credit Union Marketing Services, and will provide customized marketing solutions for credit unions.

Marketing consulting services "helps credit unions that don't employ someone dedicated to working on marketing, or it can help free up existing staff time to work on specific marketing projects," said Corinne Sherman, PCUA vice president of fee services.

Several Pennsylvania credit unions have signed up for the pilot program, PCUA said.


RSS





print
News Now LiveWire
RT @CUEscan: Branches Will Be the Cornerstone of Growth http://t.co/fVqPPaGeVL http://t.co/xxMyKGQMrl
28 minutes ago
RT @asmarterchoice: According to @Bankrate study, customers more likely to find FREE checking at #Creditunion than a bank! http://t.co/ntCb…
32 minutes ago
Ditch monthly subscriptions to save $$, @YoungFreeMI Fielder tells @freep http://t.co/TFnsps4Dui #ASW2015
52 minutes ago
.@federalreserve extends comment period for capital surcharges on systemically important U.S. bank holding cos. http://t.co/MOJJBn9DfA
2 hours ago
~40M tax refunds worth $125B issued as of Feb. 20 @IRSnews reports. Average refund=$3,120 http://t.co/VgcLs6chhq
2 hours ago