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CU System
PSCU Magic Minute Yields Huge Haul for Members, Charity
ST. PETERSBURG, Fla. (12/19/13)--Ten minutes: that's how long it took 10 members of PSCU member-owner credit unions to reap nearly $100,000 worth of high-end goods in a Chicago warehouse--their prize for winning the Credit Union Magic Minute Loyalty Sweepstakes.

In a related contest for a "Best Credit Union Magic Moment" video, employees from St. Petersburg, Fla.-based PSCU, the sweepstakes sponsor, and Oak Ridge, Tenn.-based ORNL FCU, grabbed another $20,000 in goods such as flat screens, tools, PlayStations, iMacs, home appliances and toys to donate to their community charities.

Winners of the Magic Minute Loyalty Sweepstakes received an all-expense paid trip to Chicago, a stay at the historic Palmer House downtown, and a place at the starting line in the loyalty dash Dec. 5. Their objective: push an oversized shopping cart through the warehouse and load as much as possible in 60 seconds.

PSCU created the sweepstakes as a way to give its member-owner credit unions a no-cost opportunity to reward members. As sponsor, the credit union service organization provided digital and print marketing and public relations to help credit unions create awareness about the sweepstakes with their members and communities.

Names of members who registered their contact information on their credit union's CURewards loyalty program website and used their credit union's credit or debit cards at least twice a week during the eligibility period were automatically entered in eight weekly drawings.

"The Magic Minute represents the soul of the credit union/member relationship, the feeling that good things happen to good people when they have mutual trust and loyalty," said Suzanne LaProva, PSCU vice president of product development. "This is why credit unions exist, to help their members prosper. And loyalty is a two-way street. Credit unions give back to the loyal members who support them."

PSCU plans to make the Magic Minute Loyalty Sweepstakes an annual event.


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