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CU System
Pa New TV campaign promotes CU loans
HARRISBURG, Pa. (12/18/12)--Pennsylvania credit unions have joined together, along with the Pennsylvania Credit Union Association (PCUA), to develop and run television and radio spots promoting the credit union difference.

The cost of creating the ads was paid for by Pacul Services Inc., PCUA's service corporation.

Every day, credit unions help their members fulfill their dreams of purchasing a new home, paying college tuition, buying a car or financing a small business. In the series of new TV and radio commercials, Pennsylvanians will hear that credit unions are financial service providers that provide loans to fund their goals, PCUA said.

"For more than 80 years, credit unions have provided affordable financial services to members in Pennsylvania," said Michael Kaczenski, PCUA chairman and CEO of Sun East FCU in Aston. "However, there are many Pennsylvanians who do not know that they can use the products and services offered by credit unions. Credit unions are one of the best kept secrets, and we are looking to tell others all about the benefits of belonging."

As non-profits, credit unions can provide consumers with lower rates on loans and lower or no fees, compared with traditional banking institutions. Research indicates that Pennsylvanians who are members of credit unions save an average of $66 per member or $126 per member household annually. Statewide, this equates to more than $241 million in direct financial benefits to the state's 3.6 million members during the 12 months ending in June, PCUA said.

Still, millions of Pennsylvanians are not saving money because they are not credit union members, PCUA added.

"Our goal with the ads is to inform consumers that credit unions are the best option for loans and to promote awareness about the benefits of membership," said PCUA President/CEO Jim McCormack. "Not everyone can join every credit union, but there is a credit union for everyone."

Consumers seeking a credit union will be directed to iBelong.org, a website that features the campaign spots, facts about credit unions and an online locator. The campaign is a cooperative effort by credit unions in Pennsylvania affiliated with PCUA.

To see the commercials, use the link.
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