READING, Pa. (1/25/13)--With more consumers interested in pursuing homeownership, one group of Pennsylvania credit unions is educating the public about buying new homes--and raising awareness of credit unions as a source of mortgage loan expertise--on television.
The Schuylkill Valley Chapter of Pennsylvania Credit Unions presented the first in a six-part series of Home Buyer Education on Berks County Television (BCTV). The program is based on the "Seminar in a Box for Members" curriculum developed by the Credit Union National Association.
Trish Shermot, marketing and planning manager for CTCE FCU, Reading, hosted the show, which was televised Tuesday from BCTV studios in Reading.
Shermot and guests Bob Zwolinski of Sun FCU and Linda Kleinsmith of CTCE FCU discussed the home buying process and how consumers can "ready their finances" to prepare for purchasing a home.
The group's communication model was successful because all the credit unions worked collaboratively on the project instead of marketing their own credit union, said Shermot. Their key message was "support the local credit unions." She told CUNA that one credit union reported Wednesday receiving an inquiry from a viewer.
CUNA created an agreement specifically for the public TV in the event other groups of credit unions wish to replicate the public TV model.
The group broke the seminar into six 30-minute presentations, and the next Home Buyer Education session will air Feb. 13 at 7 p.m. ET. The chapter comprises 14 credit unions, serving more than 191,600 members with more than $2.429 billion in assets.
For more information about Seminars in a Box, use the links.