Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Pa chapter hosts home buyer education TV show
READING, Pa. (1/25/13)--With more consumers interested in pursuing homeownership, one group of Pennsylvania credit unions is educating the public about buying new homes--and raising awareness of credit unions as a source of mortgage loan expertise--on television.

The Schuylkill Valley Chapter of Pennsylvania Credit Unions presented the first in a six-part series of Home Buyer Education on Berks County Television (BCTV). The program is based on the "Seminar in a Box for Members" curriculum developed by the Credit Union National Association.

Trish Shermot, marketing and planning manager for CTCE FCU, Reading, hosted the show, which was televised Tuesday from BCTV studios in Reading.

Shermot and guests Bob Zwolinski of Sun FCU and Linda Kleinsmith of CTCE FCU discussed the home buying process and how consumers can "ready their finances" to prepare for purchasing a home.

The group's communication model was successful because all the credit unions worked collaboratively on the project instead of marketing their own credit union, said Shermot.  Their key message was "support the local credit unions." She told CUNA that one credit union reported Wednesday receiving an inquiry from a viewer.

CUNA created an agreement specifically for the public TV in the event other groups of credit unions wish to replicate the public TV model.

The group broke the seminar into six 30-minute presentations, and the next Home Buyer Education session will air Feb. 13 at 7 p.m. ET. The chapter comprises 14 credit unions, serving more than 191,600 members with more than $2.429 billion in assets.

For more information about Seminars in a Box, use the links.
RSS print
News Now LiveWire
#FreeGasFriday courtesy of @tvfcu, TN #creditunions http://t.co/wDRFYJVlpz
12 hours ago
If you were unable to watch or attend @cuna 's @thehill Hill forum on Wed., you can now watch the archived version: http://t.co/FhUnp7HbU8
13 hours ago
Time is running out. If you haven't taken the #NewsNow readership survey, please click here now: http://t.co/4Gp6C2Wa4o
13 hours ago
African financial inclusion possible with mobile money: @IMFNews study http://t.co/0V5DTQToxY
14 hours ago
Louise Herring's birthday is Saturday. 105 years later, her legacy lives on through her kids http://t.co/oMqGADmo0d http://t.co/T3NmS9NqEY
14 hours ago