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CU System
Pa launches 2013 iBelong campaign this week
With three new 30-second spots, and three new 15-second video spots, the 2013 iBelong campaign is running in six of Pennsylvania's seven media markets this week (Photo provided by the Pennsylvania Credit Union Association)
HARRISBURG, Pa. (2/12/13)--The 2013 iBelong campaign is running in six of Pennsylvania's seven media markets this week, with three new 30-second spots, and three new 15-second video spots created to emphasize lending, said the Pennsylvania Credit Union Association.

The iBelong campaign is a cooperative campaign designed to build awareness of credit unions and to assist consumers in finding a credit union that's right for them. The campaign originated with support from credit unions affiliated with PCUA. It also is supported by credit unions in Kentucky, Illinois, Indiana, Mississippi and Vermont.

To view the six spots, which feature testimonials from people and businesses that went to credit unions for their lending needs, use the link. Credit unions can see the media schedule for their market and obtain graphics on the iBelong page of the association's website (Life is a Highway Feb. 11).

The association board also authorized up to $250,000 to use with voluntary contributions from credit unions in existing media markets throughout Pennsylvania. Participating credit unions are highlighted in the search results of iBelong.org.
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