PASADENA, Calif. (1/17/12)--Pasadena (Calif.) FCU's story of partnership with its local community was the "Story of the Day" for Friday on the website, Stories.coop, devoted to 2012 International Year of Cooperatives (IYC).
Stories.coop is an initiative of Euricse (European Research Institute on Cooperative and Social Enterprises) and the International Cooperative Alliance (ICA) that will result in the world's first digital library of cooperative stories (News Now Jan. 9). The site takes the message of the United Nations' IYC--Cooperative enterprises build a better world"--to the global public.
Pasadena FCU recently commissioned a mural, "Building Pasadena," created by Art Center College of Design alumnus Jerry Ortega. It is designed to demonstrate the credit union's commitment to building community.
"The mural celebrates more than 75 years of standing strong in the community and provided a unique way for us to tell our rich story," said Ron Berry, Pasadena FCU president/CEO.
That story resonated with coordinators of the website, located in Italy, who announced that the credit unin would be featured as one of its first "Stories of the Day." Each day a cooperative from around the world is featured on the site.
"We want the stories of cooperation from every corner of the globe; from the smallest cooperative to the biggest; from the cooperators with personal stories to tell or the stories of business success; to those with observations on the cooperative model," said the organization's website.
The Credit Union National Association offers materials from the International Credit Union Day campaign built on the IYC theme. Use the link.