Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Quirky humor highlights Security Services new ad
SAN ANTONIO (12/27/11)--Security Service FCU, San Antonio, has launched a new ad campaign that uses humor to emphasize the credit union's focus on member service.

The ad features two quirky "employees" named Jimmy and George who are determined to shorten the credit union's name to "Service." The duo yuks it up by breaking signage, painting a billboard and rearranging lobby furniture--all in the name of "service."

The multi-media ad campaign--designed by Austin-based Proof Advertising--includes TV, radio, outdoor, and the web complete with a Facebook page, an interactive online game and a landing page that features the two characters changing the credit union name.

The goal of the campaign is to build brand awareness and to attract the attention of a target audience ages 25 to 44, said Greg Stroud, Security Service vice president of sales and marketing of the $6.5 billion asset Security Service.

"Our target audience is inundated with more than 5,000 marketing messages a day so we decided to break from the traditional and move toward engaging them with humor that both surprises and entertains," Stroud said. "The overall campaign encompasses a variety of media using the same two misguided, but well-intentioned characters, to deliver our message about great service."

Radio and TV commercials are airing in San Antonio and will eventually expand into the credit union's other market areas in Texas, Colorado and Utah.
Other Resources

RSS print
News Now LiveWire
.@CreditYOUnion captures voices of #100MM loud, proud at @GAUnitedCU See #NewsNow Thursday for more
1 hours ago
Ill. @GovernorQuinn signs patent troll law http://t.co/ugWf8zHpCm via @CrainsChicago
2 hours ago
.@MBAMortgage : Mortgage apps increased 2.8% from one week earlier for week ending Aug. 22.
3 hours ago
Franchise businesses may face higher breach risk with POS systems HT @briankrebs http://t.co/LGE46DUk15
4 hours ago
About 1 in 3 consumers use plastsic for in-person purchases of less than $5, according to @CreditCardsCom survey.
5 hours ago