Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Quirky humor highlights Security Services new ad
SAN ANTONIO (12/27/11)--Security Service FCU, San Antonio, has launched a new ad campaign that uses humor to emphasize the credit union's focus on member service.

The ad features two quirky "employees" named Jimmy and George who are determined to shorten the credit union's name to "Service." The duo yuks it up by breaking signage, painting a billboard and rearranging lobby furniture--all in the name of "service."

The multi-media ad campaign--designed by Austin-based Proof Advertising--includes TV, radio, outdoor, and the web complete with a Facebook page, an interactive online game and a landing page that features the two characters changing the credit union name.

The goal of the campaign is to build brand awareness and to attract the attention of a target audience ages 25 to 44, said Greg Stroud, Security Service vice president of sales and marketing of the $6.5 billion asset Security Service.

"Our target audience is inundated with more than 5,000 marketing messages a day so we decided to break from the traditional and move toward engaging them with humor that both surprises and entertains," Stroud said. "The overall campaign encompasses a variety of media using the same two misguided, but well-intentioned characters, to deliver our message about great service."

Radio and TV commercials are airing in San Antonio and will eventually expand into the credit union's other market areas in Texas, Colorado and Utah.
Other Resources

RSS





print
News Now LiveWire
.@Cornerstone_CUL in 2014: $9K in savings per member #NewsNow #CUSystem http://t.co/7LnsV876cs
1 hour ago
RT @CUNA: Bill to codify #creditunion Advisory Council, is introduced by @reppittenger @RepDennyHeck HT @newsnowlivewire http://t.co/0zviXx…
1 hour ago
Construction spending drops in January, according to @CommerceGov http://t.co/W9J1mDyF8X #Market #NewsNow
18 hours ago
During Nat'l Consumer Protection Week, @TheNCUA reminds #CU members of agency resources re: rights as consumers. http://t.co/aYgW1HoDmF
19 hours ago
.@TransUnion: #millennials climbing into driver's seat with loans http://t.co/S4H9OIB3Av
20 hours ago