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CU System
Rating Website Grades CUs On Consumer Desirability
SANTA BARBARA, Calif. (6/19/13)--A new website that will grade credit unions for consumer desirability with a 15-point matrix was introduced at the 2013 Conference of the Marketing Association of Credit Unions in Las Vegas.

MoveCU.com, which was developed and is owned by Orien Investments LLC  of Santa Barbara and San Luis Obispo, Calif., debuted at the convention with the message, "you don't have to be bigger to be considered better."

The company, which also owns CU-Shopper, the search engine that powers MoveCU, said  the Top Five highest rated credit unions in MoveCU's first database compilation average just $31 million in assets and have an average of less than 1,900 members each.

The site helps consumers find the credit union best for them, said Orien. By entering a ZIP code or city name, potential members will see a list of credit unions, with a five-point start system to indicate overall desirability and a map of their branches in that area. Users clicking on specific credit unions are shown more detailed information about the credit union.

The search engine uses National Credit Union Administration 5300 Call Report data to analyze every credit union in the U.S. Unlike financial rating agencies, CU-Shopper uses a 15-point matrix concentrating on price, quality and convenience factors.


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