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CU System
Red Canoe, Empower CUs To Launch Joint Employee Sales Training
LONGVIEW, Wash., and SYRACUSE, N.Y. (3/26/13)--The power of cooperation at work among credit unions is a factor in a new partnership between sales and training staff at Longview, Wash.-based Red Canoe CU and Syracuse, N.Y.-based Empower CU.

Red Canoe CU, a $578.6 million asset credit union, and Empower CU, with $1.128 billion in assets in Syracuse, N.Y., are teaming together to implement a joint employee sales promotion, called "Apples to Apples," that focuses on sharing best practices and challenges related to the loan buyout process.

The name connects Washington apples to the New York's well-known "Big Apple" nickname, said the Northwest Credit Union Association (Anthem Recap March 22).

The credit unions will house the initiative in a dedicated website with blogging capabilities. Employees at each credit union can share real-time challenges and success stories while networking with other professionals in their field.

"We met Empower CU while networking at a conference and quickly realized we had several training initiatives in common," Rod Snyder, assistant vice president of sales and branch performance at Red Canoe, told NWCUA. "We had a common goal of helping our members save as much money as possible and decided by working together, we could create something that perhaps has never been done before."

"The program was designed to build on the strengths both credit unions already housed," said Ken Kelly, training and development manager at Red Canoe. Empower "has an extensive database tracking system and excels in data management," while "Red Canoe has a unique internal brand and sales culture that has been finely tuned over the years with the support of our senior management team," Kelly said.

The Apples to Apples promotion has been in development for the past five months and is expected to launch to sales staff at both credit unions in April.

"We have been working together via teleconference since early November, and now we are at a weekly meeting point," Michelle Trakas, Red Canoe sales and service training manager, told NWCUA.


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