HONOLULU (8/10/09)--Tech-savvy consumers in Hawaii are revving up those thumbs. To highlight the launch of its new brand, Honolulu-based Hawaii Central CU is conducting Hawaii's first Fastest Texting Contest with two events. On Aug. 29, about 200 people will compete in the preliminary texting rounds at HCCU's South King Street branch. Texting finals will be held Sept. 12 at 1 p.m. at Kahala Mall. The winner receives $1,000 plus other prizes. The new branding campaign centers around a new tagline: "Connect. Inform. Belong." "Connect" refers to how the credit union links business partners to others looking for services or assistance. "Inform" refers to a series of forthcoming seminars by local community experts and management staff on topics such as building credit, ID theft, basic budgeting and financial literacy. "Belong" points to the array of benefits the credit union's members can enjoy. Applications are due Aug. 21. Participants are asked to donate non-perishable items to benefit Catholic Charities Hawaii.