COLUMBIA, S.C. (12/13/12)--The South Carolina Credit Union League (SCCUL) has announced "Going Above and Beyond" as the theme for its 2013 Annual Meeting April 11-13 in Myrtle Beach, S.C.
The theme genre is "vintage circus," introduced in the league's humorous video teaser entitled, "The Carpool," on YouTube. It suggests league employees arrive together for work, then find it anything but "another day at the office." To see the video teaser, use the link.
The theme, inspired by staff exploration of key challenges for the in-state industry, reflects several characteristics of the South Carolina credit union movement, identified in a league strategic brainstorming process earlier this year.
The characteristics are:
- A strong dedication to providing the best products and services for members, at times going above the call of duty;
- The ability to overcome obstacles such as ever-changing regulations and compliance; and
- Negotiating the everyday "balancing act" while reaching for new heights in innovation, membership growth, and better member service.
"This will be a celebration not only of our industry and the talent within each credit union, but of our strength and ability to work together for the next great service, capability, or training to help credit union members improve their lives," said Barbara Lehew-Bickley, SCCUL conferences and training director.