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SECUs youth week challenge nets 2.3M deposits
RALEIGH, N.C., and MADISON, Wis. (5/3/10)--State Employees' CU (SECU), based in Raleigh, N.C., saw 13,000 young members save $2.3 million in deposits in one week during the National Youth Saving Challenge, which it held during National Credit Union Youth Week (April 19-23).
The Dobson, N.C., branch of Raleigh-based State Employees' CU and its youth program mascot, Fat Cat, welcomed students from a local school during its Youth Saving Challenge, the week of April 19-23. (Photo provided by the State Employees' CU)
SECU also opened 527 new youth accounts during the nationwide campaign spearheaded by the Credit Union National Association (CUNA). Challenge prizes at SECU included extra deposits of $50 to $100 to randomly selected winners. To promote the Saving Challenge, branch personnel at SECU's 230 locations created displays, held financial education activities, and presented workshops on financial topics in schools and communities. SECU's youth programs--Fat Cat for ages 12 and under, and Zard for teens up to 19 years old--focus on financial education. Both have dedicated educational websites. www.cufatcats.org and www.teenzard.org, plus newsletters to complement the specialized savings accounts. The $20 billion asset SECU has a Fat Cat mascot and uses Fat Cat "Smart Money" workbooks to teach financial concepts to its youngest members. It incorporates the Biz Kid$ television show and National Endowment for Financial Education (NEFE) curricula for middle school and high school students, respectively. CUNA will have nationwide results this week, and News Nowwill report the results as well as a roundup of some of the activities credit unions conducted to encourage youth to Get in the Saving Game.
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