Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Security No. 1 consumer credit card concern
SAN FRANCISCO (7/2/08)--Credit unions offering credit card programs to members may want to reference a recent study indicating that security is cardholders’ No. 1 concern. Javelin Strategy and Research released a report, “Credit Card Satisfaction--an Effective Acquisition and Retention Strategy Must Focus on Multiple Facets of the Relationship,” which analyzes consumer perceptions affecting selection of a credit card issuer and a card at the point of transaction. Javelin surveyed three age groups--Baby Boomers, Generation X and Generation Y. About 80% of respondents said that as the fear of data breaches rise, security was their No. 1 concern. Security at point-of-purchase also was noted. “Security fear at the point of purchase is important for issuers to understand,” said James Van Dyke, Javelin president of strategy and research. “The focus and press coverage that data breaches have received as a point of vulnerability in card fraud has led to an increased focus by consumers on security features of their cards when choosing one to make a purchase.” Online experience, rewards programs and interest rates also were cited as driving factors in deciding on a card, Javelin said.
Other Resources

RSS





print
News Now LiveWire
About 1 in 5 #CUs offer credit-building loans,@SchenkMike @CUNA vice president of economics and statistics, told @CreditCardsCom
12 hours ago
RT @CUNA: DDoS attacks shorter, intense, more expensive: @VERISIGN HT @newsnowlivewire http://t.co/QiQKIEjK5v
12 hours ago
RT @CUNA: .@CUNACouncils launches new website. Offering site tours to current members. Check it out! http://t.co/YFJA1tKIxn
12 hours ago
.@Discover to support #ApplePay by fall http://t.co/3wDjkOVU7P HT @Forbes
14 hours ago
.@HUDgov requires investors to delay foreclosure for a year and offers a non-profit only pool sale http://t.co/WYzQrTL3QA
17 hours ago