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Share It Members on how shared branches help them
HARRISBURG, Pa. (7/18/11)--Pennsylvania Credit Union Service Centers Inc. (PaCUSC) announced the first week’s winner from its “Share It and Win” campaign to promote shared branching to members of participating credit unions. Credit union members were asked to submit an entry answering the question, “How has shared branching helped you?” Members were directed to the campaign enter the contest and learn more about shared branching as a benefit of being a member of a credit union (Life is a Highway July 15). PaCUSC reported more than 3,000 members visited during the first week of the contest, and PaCUSC received 328 entries. A team of communications professionals affiliated with the Pennsylvania Credit Union Association reviewed the entries based on personal emotion, validity and overall effectiveness of communicating shared branching as a benefit. Denise from American Heritage FCU, Philadelphia, submitted the winning entry. She typically vacations at a new location each year, and during one trip, found shared branching to be almost too good to be true. Her entry said: “Each year I go on vacation and choose a different location each time. Last year I went to Las Vegas and needed to withdraw money from my account because of an emergency. Although I received information about shared branches, I did not believe it. I was directed by a member of my branch to a shared branch. When I arrived, I expected to have to go the ‘customer service’ route and wait to have information verified, etc. Well, I had to do none of those things! Instead I was able to conduct my business within five minutes through teller services. This experience was pleasant and as efficient as using my own branch and the tellers were equally as polite.” PaCUSC provided American Heritage FCU with a $100 Visa gift card, which the credit union will present to Denise for her winning entry.


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