RANCHO CUCAMONGA, Calif. (1/21/09)--Shared branching is becoming increasing important in serving baby boomers and seniors, according to the CO-OP Shared Branching. "Forrester Research reports that fewer than half of all baby boomers and only 40% of seniors check their bank balances online," Carroll Beach president/chief operating officer for CO-OP Shared Branching, says in LoneStar Leaguer Jan. 20). "That's more than 39% of the country's population--some 116 million people." The two groups haven't developed a full trust in alternative forms of banking and still prefer the personal touch, Beach said. Forrester also made note of a demographic group larger than baby boomers and senior segments and which also isn't using the full range of online banking services. Except for Gen X users, many consumers who signed up for online banking still are not using the Internet to check account balances, transfer funds or pay bills. Roughly 23% of community bank customers use online services, even though they are enrolled in online banking. "As our society continues to be more on the move, shared branching is keeping up with the times--reducing credit unions' operational and branch-maintenance costs and ensuring convenience for members at any life stage," Beach said. CO-OP Shared Branching is based in Rancho Cucamonga, Calif. It represents 65% of all national shared locations and 80% of credit unions participating in shared branching.