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Six CUs employ videos humor in marketing the difference
MADISON, Wis. (9/11/12)--Several credit unions and banks have released videos that range from serious, to comical, to wacky, to get messages about their financial institutions out to the public.

The videos, including six from credit unions, are highlighted in an article featured in thefinancialbrand.com (Sept.9). Use the link.

The credit union videos included in the article are from:

  • First Tech FCU, with $5.47 billion assets, based in Palo Alto, Calif. It boasts about its blog and how it doesn't act like a typical financial institution because it listens to its members.
  • Hollywood, Calif.-based First Entertainment CU, with $971 million in assets. Its video features an actor in a skit with a live goat, which is used as a metaphor for pointless bank fees.
  • Alabama Telco CU, a $589.2 million asset credit union in Hoover, Ala. The credit union created a 30-second music video with lifestyle images, but no information about accounts, products or financial services--just a quick tagline, "Better Rates."
  • Winston-Salem, N.C.-based Allegacy FCU, which uses a 30-second video linking the $960 million asset credit union with a peaceful Sunday morning outdoors, and how it is unlike a bank.
  • IC FCU, based in Fitchburg, Mass., with $454 million in assets, which produced a two-and-a-half minute video with Claymation-style  figures and repeatedly bleeps out their expletives. The tagline is "Savings … it's not a dirty word."
  • Coast Central CU, a $965 million asset credit union based in Eureka, Calif., which highlights gun enthusiast Stephanie Casey, a loan processor with the credit union for 13 years who also is a target shooting expert. She makes analogies between her hobby and processing loans--quick and accurate.
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