Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Social media guidelines offered by CUNA councils
MADISON, Wis. (1/12/10)--The CUNA HR/TD Council and the CUNA Marketing and Business Development Council have published a new white paper, “Social Media Guidelines and Policies,” which includes about having a credit union social media policies and what they should include. The white paper is a result of conversations by participants at the CUNA Marketing & Business Development Council’s webinar series on social media last fall. Many participants saw the need for a social media policy, but they didn’t have a policy in place and didn’t know where to start. The two councils commissioned the white paper afterward. “A lot of credit unions used to think that having a social media policy meant having something in place that says whether employees could access social media websites on company time,” said Christopher Morris, CUNA Councils Web manager and the first speaker in the social media webinar series. “That’s not enough anymore--credit unions need to have guidelines in place to ensure that employees don’t inadvertently harm their brand online. For example, what do you do if a staff member posts negative comments about work on their personal Twitter account or blog?” he said. Social media experts counsel against having a separate social media strategy. Rather, they advise making it a subset of an overall business strategy, according to the paper. They emphasize that social media is another set of tools that serve a variety of purposes. A vibrant social media effort can help build community, engage workers, identify in-house expertise and eventually drive business. Developing guidelines and policies requires a delicate balance for an organizational culture that allows social media to flourish while protecting the credit union’s assets--its reputation in the community--the paper said.
Other Resources

RSS print
News Now LiveWire
Expanded ATM services at branches attractive to members: @CFIGroup. See #NewsNow Friday
10 hours ago
#FinCEN imposes civil money penalty against NJ's BPI money services co. for #BSA violations http://t.co/WnDzOcxdOZ
12 hours ago
.@ABCULCUs give hat tip to America's #100MM #creditunion milestone http://t.co/q8yo6Lx3LM
13 hours ago
The @CFPB has announced new Credit Union Advisory Council members, as well as other senior leaders, advisory board and council members.
14 hours ago
GDP expanded 4.2% on an annualized basis in 2Q according to Bureau of Economic Analysis
14 hours ago