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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

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CU System
Strategic Planning Institute to precede ACUC
MADISON, Wis. (4/25/08)--Credit union professionals can attend a strategic planning institute before the America’s Credit Union Conference and Expo (ACUC&E), hosted by Credit Union National Association. in New York City. The institute, June 27-29, in New York City, is designed to help attendees develop and execute effective research-based strategies to meet the challenges of member expectations. Attendees will learn about today’s business environment and how to identify their credit union’s position to better direct its course. They also will discuss ways to capitalize on trends and future opportunities to help their credit unions capture a stronger position in the market. The ACUC&E, June 29 to July 2, will feature topics to educate executives, board members and key leaders in the credit union industry. HGTV co-founder Susan Packard will speak about “Now What? Innovating Ideas into Icons.” Author Dan Heath will speak on “Made to Stick: Why Some Ideas Survive and Others Die.” Other June learning opportunities from CUNA:
* CUNA Marketing Management School: Part I, June 8-13, Seattle. It teaches the fundamentals of a well-rounded credit union marketing campaign; * CUNA Marketing Management School: Part II, June 8-13, Seattle. It explores how to get the credit union’s message out through multi-channel promotions using strategies targeted to different generations; * CUNA Marketing Management School: Part III, June 8-13, Seattle. It takes a look at credit union financials and marketing compliance; and * Financial Counseling eSchool, June 12-Aug. 7. It studies the financial counselor’s role in budget counseling.
For more information, use the links.
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