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CU System
Summit CU's Inspiration Branch like sets from a theatre
MADISON, Wis. (2/1/13)--A new "Inspiration Branch" introduced by Madison, Wis.-based Summit CU provides members with theatre-type sets that portray financial goals such as education, home ownership and travel.

The Fitchburg, Wis., branch of the $1.86 billion asset credit union features a tropical scene in the lobby fitted with a red-striped beach umbrella, two lawn chairs and a 12-foot sailboat (The Wisconsin State Journal Jan. 31).  

Other features include a model of the Leaning Tower of Pisa, and an airplane facade that leads to a children's play area--complete with real airplane seats.

Members conduct business at an open, concierge-type counter, with a mock-up of one of York, England's, historic streets in front of several meeting rooms, the newspaper said. 

The colorful, imaginative branch matches the credit union's philosophy, Kim Sponem, Summit president/CEO, told the paper, adding that the credit union wanted to have a place that reminds people of their aspirations and dreams.

For instance, some members may recall that they wanted to travel to a specific location in the world when they were a child, or the branch might trigger members to create new desires or plans, Sponem added.

As with theatre production sets, many pieces of the Inspiration Branch are removable. If the concept is taken to other credit union branch locations, the sets can be interchanged or added, Sponem told the paper.
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