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CU System
Summit members videos show charity campaign success
MADISON, Wis. (6/5/09)--Summit CU, Madison, Wis., has placed nearly $8,000 into the communities it serves through its Pay It Forward initiative, and several videos on the credit union’s website show what kinds of causes members are looking to serve with the money. Earlier this spring, Summit handed out $10 bills to individuals at each of its 20 branch locations, asking, “If we gave you $10, what would you do for someone else?” The answers ranged from giving the money to local charities to giving to charities overseas. One member, Mary, said that she would give the money to a local food bank. The food bank can provide seven meals with $1, so the $10 would provide 70 meals, she said. Other members Summit interviewed said they would donate their $10 to Ronald McDonald House, purchase gas for a stranger, buy flowers for a teacher, sponsor a bicyclist for an AIDS Network race and help a friend with a prescription co-pay. Other members said they would give the money to individuals in Afghanistan, Mexico, Haiti and Darfur. Participants’ intentions were videotaped and posted on the Summit CU website. Until June 15, website visitors can rate their favorite video responses. The winner will receive $500, and Summit will donate $500 to the winner’s charity of choice. Summit has $1.2 billion in assets. To see the videos, use the link.
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