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CU System
Sunmark creates Duck Pirates video game
LATHAM, N.Y. (5/25/11)--Move over, Angry Birds, and make room for the Duck Pirates, a video game created by Latham, N.C.-based Sunmark FCU to help build the credit union's profile among Generation Y while raising funds for a local food bank. Duck Pirates was created in-house at the credit union by Ryan Hickman, whose day job at Sunmark is spent working on its website and mobile banking platforms. It took him two weeks to build Duck Pirates, which is patterned after the Angry Birds video game (timesunion.com May 21). The game pits a Sunmark duck against pirate monkeys. The player gets points by hurling a duck at the monkeys and knocking them from their perches. The credit union created the game to reach an audience that pays less attention to traditional media and to benefit the Regional Food Bank of Northeaster New York. At the beginning of the game, players receive an option to donate $5 to the food bank. Sunmark did not publicize or promote the game but relied on word-of-mouth. By Friday, the game had been downloaded 8,500 times. The credit union launched a broader promotional campaign on Monday. The credit union said it plans to team up with the Tri-City ValleyCats and radio station WGNA on spin-offs of the game, which would also benefit the food bank. The game, which is on Sunmark's Facebook page, is free to download and is available at Apple and Droid application stores. Use the link to learn more.


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