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Survey Better rates more ATMs top members wish list
MADISON, Wis. (5/27/09)--While most members report they are satisfied with their credit unions, better rates and expanded access to automated teller machines (ATMs) top their list of suggested improvements, says a recently released survey report by the Credit Union National Association (CUNA).
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About 45% of members surveyed would like to see their credit union pay higher savings rates than they do now, according to CUNA’s 2009-2010 National Member Survey. Lower loan rates (27%) and more ATM locations (22%) rounded out the top suggestions from members. Higher savings rates are the leading request from members age 45 and older. More ATMs topped the list for 25- to 44-year-old members, and more convenient credit union locations ranked highest with 18- to 24-year-olds. “The desire for more convenient brick-and-mortar locations among such a technology savvy young group was interesting, and it could indicate that some young adults are doing business with a credit union located near the workplace of one of their parents, but not necessarily near them,” said Jon Haller, CUNA director of business-to-business publishing. The National Member Survey reveals trends involving members’ use of financial services and attitudes, and strategies to build loyalty and attract more business. It also provides information and analysis related to members’ demographics, satisfaction, interest in new services and delivery channels. Also, the 2009-2010 Survey of Potential Members--CUNA’s companion report to this survey--uncovers new issues, opportunities, and strategies for reaching and attracting new members. It analyzes current trends relating to non-members’ financial behaviors and loyalty to their banks, and suggests how to leverage competitive advantages to attract eligible non-members from their current provider. For more information, use the links.
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