Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Survey reveals CU members preferences
COLUMBUS, Ohio (12/22/08)--A recent survey by Coinstar, in partnership with Kelton Research, revealed some feedback from credit union and bank account holders regarding their preferences for financial institutions. Some of the answers contrast with long-held beliefs and practices of credit unions, said the Ohio Credit Union League (eLumination Dec. 17). The survey indicated:
* 42% of credit union members say they’d prefer a change of environment at their financial institutions, and would model the change on premium coffee shops or apparel stores known for personal shoppers and exceptional service; * 66% enjoy “personal touch” service, but 34% don’t want their credit unions to know them by name; * 68% of credit union account holders would rather stand in line for a teller than for an ATM; * 64% would take advantage of financial or related services not traditionally provided--including self-service coin counting, postal services and computer printing services; and * 46% say they have dreaded visiting their credit unions at some point.
Overall, bank customers and credit union members are satisfied with the experiences they receive when visiting their financial institution, according to the study. However, there are opportunities for financial institutions to better serve them in today's unpredictable banking environment. Credit unions should consider how the information revealed in this survey could be incorporated into their plans for 2009, the league said.
Other Resources

RSS print
News Now LiveWire
For the last 75 years, even in the most difficult of times, Mill Town #CU has been there for the community it serves. Read #NewsNow Tues.
8 hours ago
The 1st vid shows how consumer can become victim and, advice to those who think they've been targeted. http://t.co/hr9VHpzEze
12 hours ago
.@TheNCUA has released two videos designed to raise awareness of elder financial abuse. http://t.co/iddSxr7H40
12 hours ago
Celebrate #100MM with @MDDCCUA1 at Orioles v Blue Jays tonight at Camden Yards
13 hours ago
The At Home In Lawrence mortgage program from @MetroCU is designed to help revitalize Lawrence, Mass.
13 hours ago