FARMERS BRANCH, Texas (210/12)--CU:ROAR, a new initiative at the Texas Credit Union League, provides a template for engaging all employees at every level in the issues facing credit unions in the political sphere. It is based on the successful grass roots legislative team model developed by Shell FCU in Deer Park, Texas.
The vision of CU:ROAR is to harness a third of the 20,000 credit union employees working in Texas and put them to work in advocacy efforts in the industry, according to the Texas Credit Union League (TCUL) (LoneStar Leaguer Feb. 9).
CU:ROAR stands for Credit Unions: Ready, Organize, Activate, Respond. CU:ROAR's structure and tenets mirror much of what the Shell PIT crew has done within their credit union--provide the training and purpose to motivate and organize staff and get them politically engaged on behalf of the credit union.
"Staff understands that they are standing up for principals of the movement, and, frankly their chosen career path," said Jim Phelps, TCUL assistant vice president of advocacy and. "We focus on effective strategies to build connections with lawmakers locally, connections that will make a difference when there is a call to action."
This year, TCUL plans on establishing a minimum of 20 CU:ROAR teams in Texas. For more information on CU:ROAR, use the link.
The Credit Union National Association (CUNA) represents a full spectrum of credit union and league interests in Washington D.C. and state capitols to define and enhance a legislative environment and public awareness which benefits members and amplifies the credit union difference. Those areas include legislative affairs, state government affairs, political affairs and regulatory advocacy.
For more information, use the link.