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CU System
Texas league adopts REAL Solutions
FARMERS BRANCH, Texas (4/3/08)--The Texas Credit Union League, through a grant from the Texas Credit Union Foundation, has adopted REAL Solutions, the National Credit Union Foundation program that helps modest-income households and the underserved build their assets. The goal of REAL (Relevant, Effective, Asset-building and Loyalty-producing) Solutions is to migrate low-wealth households and other underserved demographics toward economic empowerment. During the next three years, REAL Solutions is projected to help more than 2,000 credit unions in 33 states offer new products and services aimed at attracting more than 250,000 potential members from these markets. The Texas REAL Solutions initiative involves at least two phases, said the league (LoneStar Leaguer April 2). The first phase, with 24 Texas credit unions signing up to participate, is already underway. "This initiative is an important step as Texas credit unions seek additional ways to serve those members of modest means," said Bob Gallman, TCUL chief operating officer. Nancy Pierce, president of Tipton Research Group, Kansas City, Mo., will serve as field coach for REAL Solutions in Texas. Pierce has invested 25 years in the credit union industry, having served as past president of Mazuma CU, Kansas City, and as chairwoman of the Missouri Credit Union Association and the Credit Union National Association. She will work with the league to assist credit unions in developing or enhancing their service offerings.
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