FARMERS BRANCH, Texas (9/14/10)--EECU in Fort Worth, Texas, will be the first credit union to fly the Texas Credit Union League’s new Juntos Avanzamos flag.
“Juntos Avanzamos” or “Together We Advance” is an outreach program of the league to serve the Hispanic marketplace. To be eligible, credits unions must complete an extensive and vigorous application process, said the league (LoneStar Leaguer
Sept. 14). The $1.13 billion-asset EECU is the most recent Texas credit union to earn the designation. An official flag raising ceremony will be held at its north side branch located in a predominantly Hispanic neighborhood. The event will take place on International Credit Union Day, Oct. 21. “Access to affordable financial services is essential to building wealth, and credit unions are the right partner to help Hispanic families strengthen their financial well-being,” said Dick Ensweiler, league president/CEO. “EECU is to be commended for their efforts to narrow the gap which exists between our underserved communities and financial mainstream.” The league launched the program several years ago. It recently collaborated with Iowa-based Coopera Consulting to strengthen and expand the outreach program. The first order of business was to evaluate and improve upon the application process. Coopera already had created the Hispanic Opportunity Navigator, an assessment tool providing credit unions greater insight into serving the Hispanic population. After completing this assessment, a credit union will have the prioritized steps necessary to become the financial institution of choice serving Hispanics within its field of membership. The league also decided to give its Juntos Avanzamos logo a “facelift.” “As we worked to upgrade and refresh the Juntos Avanzamos program, we also decided it was time to update the logo representing the program,” said Gary Williams, president/CEO, Unity One CU, Fort Worth, who also serves as chair of the league's International Relationship Committee. He noted the new logo emphasizes family and unity. The league continues to work with Coopera to develop additional resources and collateral to enhance Juntos Avanzamos’ outreach efforts.