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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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TOM SAKASHSTAFF NEWSWRITER

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CU System
Three CU pros honored for marketing biz development
MADISON, Wis. (3/20/08)--Rob Kimmett, Kelley Parks and Sean McDonald were honored for their credit union marketing and business development achievements during the CUNA Marketing and Business Development Council Conference held Sunday through Wednesday in Nashville, Tenn. Kimmett, senior vice president of marketing and public relations for the Massachusetts, New Hampshire and Rhode Island Credit Union Leagues was the 2008 Hall of Fame inductee. The award recognizes excellence in performance for marketing professionals throughout their professional career. For 22 years Kimmett has headed league communication efforts, which include print and electronic publications, media relations, brand strategy, advertising, community giving, and website development. He also assists individual credit unions with their public relations efforts and mentors young credit union marketing professionals. The 2008 Marketing Professional of the Year Award was presented to Parks, vice president of marketing and business development for Call FCU in Richmond, Va. Parks helped create The Office Hero Campaign--a free-spirited marketing campaign to recruit potential select employee groups. In this guerrilla-style campaign, credit union staff dressed as superheroes “flew” into area businesses and radio stations seeking out potential members. Prior to launching, the credit union went through a rebrand that involved defining the organization and creating an image to reflect this. The marketing department exceeded four rebranding goals tied to the business plan for new loans, community involvement, member education and survey ratings. Sean McDonald, director of business development and marketing for Liberty Savings FCU in Jersey City, N.J., was presented with the Business Development Professional of the Year Award. McDonald introduced new financial services and acquired 100 new employer groups for Liberty in two years. He also created an ambassador program and a formal marketing department, and he conducts training and community events to educate others about financial, personal, and professional growth issues.
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