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Three N.M. CUs tout youth activities at summit
ALBUQUERQUE, N.M. (11/2/09)--Three New Mexico credit unions shared how they are reaching out to youth during a recent Governor’s Education Summit in Albuquerque, according to the Credit Union Association of New Mexico. New Mexico Educators FCU, Albuquerque, is opening a branch at Atrisco Heritage Academy that will serve students and the community, said Sharla Reinhart, vice president of membership development. The branch will provide hands-on training for students. The academy credit union program is expected to begin in January with a grand opening in September. Financial Security CU in Carlsbad created a focus group to determine which financial services it should offer youth. CEO Judy Carrasco created a teen advisory board to help the credit union design products and services for youth ages 13 to 18. Carrasco said the teen board’s response has been “prolific” and “occasionally surprising.” The teens said they want to learn about loans, earning interest and fees, and suggested the credit union offer workshops. With the help of the teen board, Financial Security created a savings product with rewards on gifts, a college fund that rewards savers with a new computer when they start higher education, checking, a loan program and a certificate of deposit product. High Plains FCU, Clovis, has reached out to youth with a summer lemonade stand project and a Rock Band video game competition, said Kym Moore, education specialist. The credit union also has its Gear Up youth program to reach out to youth through music. The credit union created a rap song, “Stash Yo Cash,” which will premiere on its website with a video. The credit union also plans to open a branch for students at Clovis Freshman Academy.
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