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CU System
Tobyhanna FCU Divorce Your Bank
HARRISBURG, Pa. (10/19/11)--Tobyhanna FCU, with $155 million in assets, Scranton, Pa., is capitalizing on the national attack against big banks and debit card fees with its “Divorce Your Bank” campaign. The campaign includes radio, Facebook, billboards, and a “Divorce Your Bank Easy Switch Kit” booklet designed to ease the transition of switching financial institutions, according to the Pennsylvania Credit Union Association (PCUA) (Life is a Highway Oct. 18). The credit union has posted a billboard focused on the message that it does not charge a monthly for use of its debit card. Tobyhanna FCU plans on incorporating an internal and external debit card use promotion into the campaign. PCUA urged consumers to look to credit unions for lower fees and better rates. “As consumers become fed up with increasing bank fees, we encourage them to switch to a credit union for their financial needs,” McCormack said. The association, with its member credit unions, sponsors the iBelong credit union awareness program. Use the link.
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