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Todays INY TimesI to feature co-op advertorial
NEW YORK (4/6/09)--Today's edition of The New York Times features an advertorial on cooperative business in the front section of the nationwide newspaper. The National Cooperative Business Association (NCBA) worked last fall on a cooperative advertorial after the Times asked the NCBA for a list of national and regional credit unions to participate in a January advertorial. The advertorial will feature an in-depth view of cooperatives written by Robert McGarvey of the Times. He interviewed John Dunn, NCBA's vice president of international development, and Paul Hazen, NCBA's president/CEO, for the editorial. NCBA will receive a copy of the advertorial to place on its website on Tuesday. The advertorial includes a number of advertisers, including NCBA; Cabot Creamery, which is a co-sponsor of the Home & Family Finance Radio Show every Sunday on public radio; and New York University CU.
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