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CU System
Top 20 best CU brands named by Bancography
BIRMINGHAM, Ala. (8/12/09)--Bancography has named its top credit union brands for 2009 in its Bancography Brand Value Index. Top-ranking credit unions with assets under $1 billion included White Sands FCU, Las Cruces, N.M.; American Heritage FCU, Philadelphia; and My Community FCU, Midland, Texas. Police and Fire FCU, Philadelphia, earned the top ranking for the $1 billion asset category, followed by Chevron FCU, Oakland, Calif., and Tinker FCU, Oklahoma City.
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In the large credit union asset category, 14 of the top 25 in 2008 remain in this year’s top 25. In the smaller credit union asset category, eight of the current top 10 ranking institutions appeared in last year’s top 25. In calculating brand value, Bancography quantifies the proportion of each institution’s long-term value based on factors including reputation, service quality, image and market awareness. The brand value index identifies institutions that produce financial results beyond what their capital base, market conditions and competitive environments would predict. Bancography’s Brand Value Index quantitatively ranks the brand strength of all U.S. credit unions, banks and thrifts. The index ranks financial institutions brands by the premium they add to each institution’s underlying tangible value.
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