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News Now

CU System
Two Tucson CUs hire high-profile coaches for ads
TUCSON, Ariz. (9/21/10)--Two high-profile University of Arizona coaches find themselves as “rivals” in a contest that doesn’t involve athletics, but rather credit union promotion. Mike Stoops, the university’s football coach, is appearing in print ads and TV commercials and on billboards for Vantage West CU, a $1.1 billion asset, Tucson, Ariz., based credit union, while men’s basketball coach Sean Miller is filming TV commercials set to air this month for Hughes FCU, a $491 million asset, Tucson-based credit union (azstarnet.com Sept. 18). Bob Ramirez, Vantage West CEO, said his credit union could have chosen either coach as a spokesman, but chose Stoops because the football coach fit well with the credit union’s University of Arizona commemorative football coin promotion--in which people who open new accounts receive a coin. A campaign that began last year, the publication said. IMG, the sports marketing company that represents Miller, approached Hughes FCU about having Miller represent the credit union through 2013, Kathy Hippensteel, Hughes marketing manager, told the publication. The two credit unions said it’s a good development for the local credit union industry overall to have two well-known coaches become the faces of their credit unions. “I wouldn’t say we’re going against each other,” Ramirez told the publication. “We look at this as University of Arizona athletics promoting credit unions, as opposed to credit unions competing against each other.”


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