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WOCCU Groupon to promote Kenyan orphanage
MADISON, Wis. (7/6/11)--World Council of Credit Unions (WOCCU) and Groupon’s G-Team, a site for supporting causes with collective action, have partnered to provide a Groupon promotion in support of Busia Compassionate Centre, an orphanage in rural western Kenya. Through Thursday, every donation through Groupon’s G-Team will be equally matched by the Worldwide Foundation for Credit Unions.
Click to view larger image A little girl at Busia Compassionate Centre, an orphanage in rural western Kenya, gets ready to start a school project. Credit unions can make donations via Groupon--a site for supporting causes with collective action--through Thursday. Donations will provide educational scholarships for children at the orphanage. (Photo provided by the World Council of Credit Unions)
WOCCU started working with Busia Compassionate Center in 2006 in partnership with a U.S. Department of Agriculture (USDA) program to mitigate the impact of the HIV/AIDS epidemic in western Kenya. One of the program’s three goals was to provide educational grants to children of HIV/AIDS-affected households through the area’s savings and credit cooperatives, or credit unions. Primary school tuition is government-subsidized in Kenya, but secondary school education requires additional funding, a resource Busia Compassionate Centre lacks. When the USDA program concluded in 2010, WOCCU continued to support the orphanage with the help of the global credit union movement, providing scholarships to cover secondary school tuition and books, uniforms and school supplies for both primary and secondary students. WOCCU also helped the orphanage with major building upgrades. These included installing toilets and a septic tank and wiring the orphanage with electricity to give children a greater sense of security and the chance to study or walk to the toilets after the sun goes down. “This Groupon promotion will only work if a minimum of 50 people each give $10,” said Brian Branch, WOCCU executive vice president and chief operating officer, who will become WOCCU’s president/CEO in August. “Please share this promotion with your co-workers, friends and family and help the 69 children at the orphanage get a strong foundation to build brighter futures for themselves.” All Groupon G-Team donations will go directly toward providing scholarships so Busia Compassionate Centre residents can attend school. Donors interested in contributing can use the link though Thursday. To learn more about the children at Busia Compassionate Centre, use the link.
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