Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Washington CUs kick off viral marketing campaign
FEDERAL WAY, Wash. (7/9/08)--The Washington Credit Union League has kicked off a viral marketing campaign, “Change is Beautiful,” featuring webisodes with a well-known actor. Carl Weathers, who has appeared in “Rocky,” “Predator” and “Happy Gilmore,” plays a philosopher who travels from spot to spot, dropping Confucius-like affirmations on unsuspecting humans (Focus Newsletter June 16). The webisodes with Weathers are available at changeisbeautiful.net. The site allows people to sign up and receive a weekly message from Weathers, the league said. Since April 14, commercials from the campaign have appeared on channels in Washington during programs such as “American Idol,” “Ghost Whisperer,” “Survivor,” “Law and Order,” and “Biggest Loser.” The current commercial features a 20-something woman driving with three others through a four-way intersection. The Cooperative Advertising Committee and Big Bang advertising agency developed “Change is Beautiful”. The effort is supplemented by discovercreditunions.com. This year’s campaign is similar to last year’s, but the viral portion is new. Bill Grant, Big Bang representative, said the viral content has more entertainment value. “The single most important insight about this campaign is that young bank customers are an apathetic lot,” Grant. “Engaging them creatively will help result in them rewarding us with a little more active thought about an alternative banking experience.” The Credit Unions of Washington Cooperative Advertising Committee funded the campaign through commitments from credit unions. “The more support this effort gets, the better off all of the credit unions in Washington will be,” said Kristina Walters, committee treasurer and vice president of marketing and business development for Washington State Employees CU, Olympia.
Other Resources

RSS print
News Now LiveWire
#FreeGasFriday courtesy of @tvfcu, TN #creditunions http://t.co/wDRFYJVlpz
10 hours ago
If you were unable to watch or attend @cuna 's @thehill Hill forum on Wed., you can now watch the archived version: http://t.co/FhUnp7HbU8
11 hours ago
Time is running out. If you haven't taken the #NewsNow readership survey, please click here now: http://t.co/4Gp6C2Wa4o
11 hours ago
African financial inclusion possible with mobile money: @IMFNews study http://t.co/0V5DTQToxY
12 hours ago
Louise Herring's birthday is Saturday. 105 years later, her legacy lives on through her kids http://t.co/oMqGADmo0d http://t.co/T3NmS9NqEY
13 hours ago