MADISON, Wis. (4/1/08)--Atypical approaches to designing a credit union branch and strategies for building a sales and service culture are the topics of two new white papers from the CUNA Councils. “Rethinking Branch Design: Strategies for Non-Traditional Approaches to Branch Design and Operations” from the CUNA Operations, Sales, and Service Council offers a look into how and why credit unions are developing experimental approaches to designing their “right” branch. The paper identifies trends and marketplace pressures that lead to new approaches. It also explores why credit unions have created non-traditional designs--to improve member relations, to create a service culture, to improve operating efficiency, or to meet other strategic objectives--and offers case studies and photos. “Building a Sales and Service Culture,” sponsored by the CUNA Marketing and Business Development Council, identifies different approaches and considerations to implementing a sales and service environment. The paper addresses staffing, incentive plans, operations support, technology, and measuring success. It also offers advice from six credit unions on their approaches.