WICHITA FALLS, Texas (5/10/11)--Texoma Community CU, Wichita Falls, Texas, has established a fund for spontaneous good deeds. Each month $1,300 is distributed into the WOW fund. Credit union employees can use the money to give cash or gifts to members they feel could use a boost, a little inspiration or a token of appreciation. The fund was the idea of Kevin Scott, chief operations officer at Texoma Community CU and a student at Southwest CUNA Management School. The credit union cut the $1,300 it pays monthly for an ad in the yellow pages to fund the WOW initiative (LoneStar Leaguer April 22). The fund has been a source of goodwill for Texoma members, employees and their families. Texas was recently hit with wildfires that destroyed more than 100 homes, displacing families and their pets. Cindy Foster, an individual retirement account specialist at the credit union whose husband is a fire chief, knew what local firemen--both paid and volunteer--were going through to fight the fires. So Foster used money from the WOW fund to send cupcakes to every fire house in Wichita. The WOW fund even has local bank employees singing the praises of Texoma Community CU. One member who was having a bad day shared her story with a teller at the credit union. The empathetic teller dipped into the WOW fund to turn the member’s day around. The member was so impressed she personally delivered a plant to the credit union as a thank you. While she was delivering the plant, she casually mentioned that she had spoken with a teller at a local bank about what the credit union had done for her. The member said the bank receptionist couldn’t believe a financial institution would do that for one of its members. A credit union employee found out the name of the bank receptionist and learned she was about to undergo treatment for a minor medical condition. When the bank receptionist returned to work from her medical procedure, she was greeted with get-well flowers, courtesy of the Texoma WOW fund. But it’s not just members that are touched by the WOW fund. The credit union’s ACH processor works remotely from Great Falls, Mont. Her husband a career member of the Air Force was transferred there, but the Texoma wanted to keep the employee on because of her exceptional performance. After settling in their new home in Montana, the employee’s husband was deployed. Soon after, the employee, the mother of two young children, suffered a medical condition that resulted in an extended hospital stay. With no family nearby, a neighbor agreed to take care of the children. With money from its WOW fund, Texoma stepped in to help. The credit union paid to have dinner delivered each night to the family caring for the employee’s children, and also paid to have their house and the employee’s house cleaned.