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News Now

CU System
Wolske to keynote CUNA Marketing Management Schools
MADISON, Wis. (2/3/12)--Jon Wolske, culture evangelist for Zappos Insights, will be the featured speaker at the 2012 CUNA Marketing Management Schools, April 30-May 3 in Las Vegas.

Wolske, a veteran employee and speaker for the online shoe company Zappos Inc., will share his solutions for credit unions seeking to strengthen their company culture and improve their service. Zappos Inc. is regarded an innovator in company culture and service. Wolske will also share insights about the role marketers play during crisis management.

Divided into a three-year program, the CUNA Marketing Management School addresses the theories, strategies and techniques behind credit union marketing. Credit union marketers of all skill levels will learn marketing strategies and tips to take back to their credit unions. The conference is for credit union marketers of all skill levels.

First-year attendees will learn the fundamentals of marketing for credit unions and gain a working knowledge of the marketing basics. Students attending the second and third years of the CUNA Marketing Management School will build on their introductory knowledge and learn how to use these skills to implement their own strategic marketing initiatives.

Attendees of the CUNA Marketing Management Schools will:

  • Work towards their Credit Union Certified Marketing Executive (CU-CME) designation, the only marketing executive certification program in the industry;
  • Strengthen their compliance management by attending a pre-conference marketing compliance workshop;
  • Experience an event endorsed by the CUNA Marketing & Business Development Council; and
  • Network with credit union marketing peers.
Attendees of the CUNA Marketing Management School can earn the CU-CME designation by attending all three years of the CUNA Marketing Management School and passing a comprehensive exam at the end of each term.


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