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Wright-Patts video contest spreads CU message
FAIRBORN, Ohio (2/12/10)--Wright-Patt CU (WPCU), Fairborn, Ohio, began hosting a video contest after members received a collective $4 million special patronage dividend from the credit union on Jan. 4. The credit union is asking members to create a video about the dividend and what it means to belong to WPCU. The entry deadline is Monday. Winners will be determined by online votes. The first place winner will receive $2,009 and the second-place winner $1,000. So far, 28 videos have entered the contest, generating 7,800 votes. “The videos highlight the many reasons our members choose to belong to WPCU,” said Tracy Fors, director of marketing. “One video that was especially compelling was from a member in Wilmington, Ohio, a small community that has been hit hard by the recession after losing its largest employer and 10,000 jobs. He thanked WPCU for giving back to his community instead of to Wall Street executives as banks have.” In addition to attracting new members, the contest aims to:
* Create awareness about the dividend among non-members and emphasize the difference between credit unions and banks; * Build the credit union’s prospective member e-mail database by requiring voters to enter their e-mail on the voting page; and * Use social media to drive traffic to WPCU’s website and increase the number of Facebook friends and Twitter followers. As of Feb. 4, WPCU had gained 193 more Twitter followers and 232 fans on Facebook.
WPCU is sending press releases to politicians, local media and national news outlets about the contest. The credit union will donate $1 for each new Facebook fan or Twitter follower to A Kid Again, a local non profit serving children with life-threatening illnesses. WPCU has $1.7 billion in assets.


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