MADISON (11/19/08)--The Credit Union National Association's (CUNA) third annual YES Summit will “go live” Dec. 3-5 in Tampa, Fla. with its recurring focus on ways to better serve members of the diverse 18-to-30 year-old demographic group. As it did last year, the conference will reach out to include the entire credit union movement via the Internet. “YES stands for 'Your Essential Strategies'--the means by which credit unions can best explore and respond to the 18-to-30 market,” said Josh Jones, YES organizer and CUNA’s manager of young adult programs. “To encourage the widest possible conversation, we’ve tied the summit to a couple of other initiatives.”
* An online network--the YES CU Community. CUNA will maintain the network so credit union professionals can discuss 18-to-30 issues and strategies with their peers. The Yes CU Community is open to anyone associated with the credit union movement who wants to network with others about better serving young adults. To join the nearly 500 current community members, click on the resource link and follow the signup prompts. * An online discussion site--the YES CU Blog. CUNA will host the site to raise issues pertinent to 18-to-30 market strategizing. The blog is ongoing, but will rachet up during the summit. Christopher Morris, Web manager for CUNA Councils, and Philip Heckman, CUNA’s director of youth and young adult programs, will be on site at the summit to provide almost instantaneous coverage of YES sessions. Their live blog posts will provide the speakers' main points, and attendees' insights and reactions, to the credit union world as they happen.
This year’s YES Summit speaker lineup includes:
* Mark Schwanhausser of Javelin Strategy & Research, speaking on attitudes and behaviors; * Kim Crockett, manager, Common Wealth CU, on media and messages; * Sarah Shirley of Consumer Federation of America, on savings and credit in the military; * Rodney Hood, vice chairman of the National Credit Union Administration, on attracting and retaining young employees; and * Claudine Oriani of As If Productions, on developing human capital.