PORTLAND, Maine (11/8/11)--Trying to attract the under-25 crowd? Try promoting shared branching as a convenience that's beneficial to them, says Maine's Young & Free spokester.
Seth Poplaski, who travels the state interacting with Gen Yers as spokester for the Maine Credit Union League's Young & Free program, shared his experience at the league's Statewide Awareness Committee meeting (Weekly Update Nov. 4).
He said that in interacting with young adults, he has seen the need to promote shared branching as a convenience young members want. Many in this age group don't know what shared branching is, he said. "The main misconception many members of Gen Y have about credit unions is that they are the same as banks," he told the group. "The many new free4ME accounts that have been opened is proof that we're starting to change this."
Also at the meeting, league president John Murphy noted credit unions have opportunities to help consumers switch financial institutions by using tools such as switch kits and focusing on convenience features that credit unions offer.
The committee viewed the campaign's television commercials and noted some related to a savings theme could complement the current climate on consumer discontent with bank fees.