Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Young and Free spokester Promote shared branching to Gen Y
PORTLAND, Maine (11/8/11)--Trying to attract the under-25 crowd?  Try promoting shared branching as a convenience that's beneficial to them, says Maine's Young & Free spokester.

Seth Poplaski, who travels the state interacting with Gen Yers as spokester for the Maine Credit Union League's Young & Free program, shared his experience at the league's Statewide Awareness Committee meeting (Weekly Update Nov. 4).

He said that in interacting with young adults, he has seen the need to promote shared branching as a convenience young members want. Many in this age group don't know what shared branching is, he said.  "The main misconception many members of Gen Y have about credit unions is that they are the same as banks," he told the group. "The many new free4ME accounts that have been opened is proof that we're starting to change this."

Also at the meeting, league president John Murphy noted credit unions have opportunities to help consumers switch financial institutions by using tools such as switch kits and focusing on convenience features that credit unions offer.

The committee viewed the campaign's television commercials and noted some related to a savings theme could complement the current climate on consumer discontent with bank fees.


RSS





print
News Now LiveWire
Maine credit unions put Food Mobile on the road to relieving hunger in rural areas http://t.co/R0xpt6BAZE
6 hours ago
.@TheNCUA's Matz: PALS should be exempt from Military Lending Act proposal #NewsNow http://t.co/Vy9uNhOIEr
6 hours ago
#NewsNow Iowa loan growth 3 times national bank rate http://t.co/fUvudPLg5d
9 hours ago
.@ICBA tallies its Home Depot data breach costs: $90M, 7.5M cards http://t.co/iJgRDC2AKZ
10 hours ago
.@icul's Jury elected treasurer of @WOCCU exec committee http://t.co/HEF1UChN8f
11 hours ago