HARRISBURG, Pa. (12/3/12)--
Chatting after the initial premier of Pennsylvania's iBelong commercials Thursday were, from left, Tim Ames, CEO of York, Pa.-based Heritage Valley FCU, and Pennsylvania Credit Union Association President/CEO Jim McCormack. (Photo provided by the Pennsylvania Credit Union Association)
The first premiere of new iBelong commercials for 2013 was Thursday for 17 Pennsylvania credit union attendees, said the Pennsylvania Credit Union Association (PCUA).
The new spots position credit unions as the best resource for loans said PCUA in its newsletter, Life is a Highway
(Nov. 30). Each spot ends with the tagline "Get the Credit You Deserve."
PCUA's service corporation, Pacul Services Inc., provided funding for the new commercials.
The credit unions attending were from the Harrisburg-Lancaster-Lebanon-York media market. More premieres will be conducted this week in Altooona/Johnstown, Pittsburgh and Erie media markets.
Next week the Lehigh Valley/Berks and Wilkes-Barre Scanton media markets will see the ads for the first time.