Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
iBelong sticker in scene of NBCs The Office
HARRISBURG, Pa. (12/9/09) -- An iBelong.org sticker posted on a bulletin board was included in a scene in last week’s episode of NBC’s “The Office.”
An iBelong.org sticker is visible on the bulletin board in this screen shot of an episode of “The Office,” which aired Thursday on NBC. (Photo provided by the Pennsylvania Credit Union Association)
Lynn Loomis, director of marketing and technology for Frick Tri-County FCU, Uniontown, says it was her attention to detail that spotted the sticker right away above the receptionist’s desk in the episode titled, “The Surplus” (Life is a Highway Dec. 8). Loomis says she’s always looking for unique and interesting ways to market the credit union and make people more aware of the benefits of credit union membership. She hopes that the show had curious viewers visiting the iBelong.org website. “The Office” premiered on NBC in March 2005, and is a “docu-reality” parody about modern American office life, which delves into the lives of workers at Dunder Mifflin paper supply company in Scranton, Pa. The Pennsylvania Credit Union Association’s iBelong campaign launched on TV and radio stations throughout Pennsylvania in July 2006. Since then, several other leagues have licensed the campaign. Consumers seeking to join a credit union can visit the iBelong.org website for online search locators. The website contains commercials and credit union facts also are featured (News Now Oct. 8).


RSS





print
News Now LiveWire
Construction spending drops in January, according to @CommerceGov http://t.co/W9J1mDyF8X #Market #NewsNow
9 hours ago
During Nat'l Consumer Protection Week, @TheNCUA reminds #CU members of agency resources re: rights as consumers. http://t.co/aYgW1HoDmF
11 hours ago
.@TransUnion: #millennials climbing into driver's seat with loans http://t.co/S4H9OIB3Av
12 hours ago
Breaking at #NewsNow: @CUNA backed bill introduced by @RepEdRoyce @GregoryMeeks would raise MBL cap. #CUSmallBiz http://t.co/ZDAb2UMoQz
13 hours ago
Loan growth at federally insured #creditunions in 2014 climbed to highest level since 2005, @TheNCUA reported today. Watch News Now Tues.
13 hours ago