Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
iBelong sticker in scene of NBCs The Office
HARRISBURG, Pa. (12/9/09) -- An iBelong.org sticker posted on a bulletin board was included in a scene in last week’s episode of NBC’s “The Office.”
An iBelong.org sticker is visible on the bulletin board in this screen shot of an episode of “The Office,” which aired Thursday on NBC. (Photo provided by the Pennsylvania Credit Union Association)
Lynn Loomis, director of marketing and technology for Frick Tri-County FCU, Uniontown, says it was her attention to detail that spotted the sticker right away above the receptionist’s desk in the episode titled, “The Surplus” (Life is a Highway Dec. 8). Loomis says she’s always looking for unique and interesting ways to market the credit union and make people more aware of the benefits of credit union membership. She hopes that the show had curious viewers visiting the iBelong.org website. “The Office” premiered on NBC in March 2005, and is a “docu-reality” parody about modern American office life, which delves into the lives of workers at Dunder Mifflin paper supply company in Scranton, Pa. The Pennsylvania Credit Union Association’s iBelong campaign launched on TV and radio stations throughout Pennsylvania in July 2006. Since then, several other leagues have licensed the campaign. Consumers seeking to join a credit union can visit the iBelong.org website for online search locators. The website contains commercials and credit union facts also are featured (News Now Oct. 8).


RSS print
News Now LiveWire
.@CUNA VP of Econ MIke Schenk featured in Money magazine http://t.co/SC6Shv0lDH
14 hours ago
#NewsNow: @CFPB develops tools for student loan debt relief. http://t.co/a6pOReC86F
15 hours ago
Stephanie Smith has been named as the new executive director of America's #CreditUnion Museum. (2 of 2)
16 hours ago
America's #CreditUnion Museum executive director Peggy Powell is stepping down after 15 years. (1 of 2)
16 hours ago
#NewsNow League presidents raise voices for data breach protection http://t.co/zX1UsvsQP6
17 hours ago