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Consumer
Consumers trust corporate tweeters
NEW YORK (6/28/10)--Three-fourths of consumers responding to a Fleishman-Hillard survey said companies using social networks are more deserving of their trust (FOXBusiness.com June 22). Companies use Twitter and other social networks to do more than just market goods to consumers. Many use social networks to share product or service information, news, and updates. For example, Sony used Twitter, among other channels, to update and communicate with customers when a glitch caused thousands of PlayStation 3 units to malfunction in February. With social networking sites becoming more important to consumers and companies alike, how can you use the sites to stay informed and ensure you’re following legitimate developments?
* Check the company. Use links provided by the company you wish to follow. These may appear on the company’s website or in company e-mail messages, and will deliver you directly to its social network profile. * Check for authenticity. Look for indications a profile is legitimate if you search social networking sites for companies, brands, or their appointed representatives. Does the profile have a large number of followers? Are the posts from the profile relevant? Some social networks--like Twitter--may verify the identity of the account and display a special logo on the profile. * Check with friends. Refer to the social network profiles of trusted friends or colleagues for companies and brand profiles to follow. They will most likely share your interests and provide legitimate resources.
For more information, read “Step Carefully: Covering Digital Footprint Is Key to Web Privacy” in the Home & Family Finance Resource Center.
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