SIOUX FALLS, S.D. (5/24/13)--The ATM Industry Association (ATMIA) has released "Cash Lives," a video proclaiming that despite the proliferation of electronic payment, cash payments remain alive and strong.
"Reports of the death of cash have been greatly exaggerated," said Mike Lee, CEO of ATMIA. "Watch 'Cash Lives' to find out why this idea is sheer nonsense. It's a punchy, red-hot video about what cash means to humanity even in this digital age."
The idea for the video was conceived by the group's ATM Cash Council, whose mission is to track global cash demand, circulation and use today, while protecting the freedom of the world's citizens to choose to use cash if they wish.
The theme of the video, which is posted on YouTube and other social media, is that cash lives on because it is fungible, a quality that has never been replicated by digital systems, as explained on the video by Stephen Dubner, author of the global business best-selling book "Freakonomics."
To watch the video, use the link.