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Advanced ATM marketing software offered by SHAZAM
DULUTH, Ga. (3/4/11)--SHAZAM, a technology and operations support provider and ATM network in 30 states, announced it will offer advanced ATM marketing software that can personalize direct marketing messages at the ATM. SHAZAM will offer member credit unions and banks the ATM marketing and Preference Center modules of NCR Corp.'s APTRA e-Marketing solution (ENP Newswire Feb. 25). Through the ATM marketing module, the network's clients can run personalized direct marketing programs to member/customers integrated with ATM transactions. For example, a credit union could provide a targeted offer for a premium credit card at the ATM, based on knowledge of the member's interests, preferences and profile. The preference center works with SHAZAM's business software, customer retention management system, and customer databases to provide consumers with a convenient online portal to set their communication preferences. Credit unions and banks can deliver real-time, personalized and synchronized messaging across channels in line with the consumer's preferences, such as default language, fast cash amount and receipt options. These speed up transaction times, said SHAZAM.


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